A Reality Check about Blogging for Money

Last week’s article in the Wall Street Journal revealed that someones blog earnings are in excess of $250,000 per year (a very ballpark figure).

The problem with these type of articles is that they report in a few words just one element of a story – in this case earnings.

The impact of the missing ‘back story’ is that much of the reality of blogging for money goes unseen by those looking at blogging as a potential income stream – leading some to naively enter into blogging with false expectations.

Of course when these expectations are not met things can get ugly with disappointment and anger being a common reaction. What disappoints me as a blogger writing on this topic is that I regularly see other bloggers feeding their readers with hype and false hopes about how easy it is to make big money from blogging. This only adds to the distance between their reader’s expectations and the reality of blogging for money.